Marketing

One funnel, one record

In most B2B companies, marketing works from lists exported out of the CRM, and sales works from leads typed back in. Every handover loses something: the campaign a contact responded to, the content they read, the reason they were thought worth calling. In Hurukan the target account, the campaign response and the opportunity are the same company in the same directory, so nothing has to be carried across by hand.

Content that stays approved

Agents draft copy for campaigns, landing pages and emails, in each language you sell in, using the record as their source. Every draft is a version. A person approves the version that goes out, and that approval is logged against the campaign. When a product or a price changes, the agent can list every piece of approved content that mentions it and propose updates, rather than leaving old claims in circulation.

Scoring you can argue with

A score with no reasons is an instruction to trust a number. So every lead score in Hurukan comes with its evidence: the fit, the engagement and the history that produced it. Sales can disagree, override it and say why, and that disagreement is recorded too, which is how the scoring gets better.

Handover without a spreadsheet

When a lead qualifies, it becomes an opportunity in Commerce with its history attached. The salesperson sees what the company read, what it asked and who has spoken to it, without asking marketing for a list.